Branding with Promotional Key Lights

by

Brands Connect

Key lights make unique and thoughtful promotional items. Branding with promotional key lights is an excellent idea to promote a company\’s brand, products or services. Such key lights must carry the company name and logo. From trade shows to mailed items – they are often used as promotional products. There are good reasons for its popularity:

Brand recall: Branding with promotional key lights creates the most effective and long lasting brand recall. The key light is a high utility item and it is likely to be used frequently by the receiver. Unlike other branding tactics like advertising in papers and TV, the promotional key light will have a much longer life. Every time it is taken out by the receiver, the brand can be seen and recalled. This gives it a much more enhanced brand recall value than other more traditional advertising methods.

Business card: The key light can act as a business card. Branding with promotional key lights means that the key light will carry all the relevant information that appears on a business card. It will carry the company name and logo along with the company contact information or website address. In this sense it acts very much as a business card that can be sent to a large number of people. However, it has one clear advantage over business cards. Unlike the latter it is much more likely to be retained by the receiver.

Maximum exposure: The promotional key lights also guarantee maximum exposure for your brand. This high utility item will often be carried by the receiver wherever he or she goes. It will be exposed to new people – friends, neighbours, relatives, colleagues. With the key light your brand will naturally also get its exposure. A well designed key light is also likely to be admired and later recalled by these people.

Establishing relationships: Branding with promotional key lights has an additional side-effect. It establishes a closer relationship between the brand and the receiver. People often feel special on receiving promotional items. It shows that the company values and treasures you as a consumer. This increases their loyalty towards the brand.

High ROI: Key lights are fairly inexpensive items when compared to many other branding techniques like TV advertisements. On the other hand, they provide much more exposure to the brand. In short, they give the company maximum returns on their investment.

Given its high value for money key lights are handy as promotional products. Branding with promotional key lights can be cost-effective with a very high brand recall value.

For creative ideas and expert advice contact Brandconnect.

Branding with Promotional Key Lights Popularising your brand with promotional key lights become simple with

Brandconnect

,

Article Source:

ArticleRich.com